He did indeed fall short in 2017, which led some to question if the battle-tested 45-year-old would reach those heights again.
The album even missed commercial success, being his first album to not reach the RIAA platinum certification. “Into the dark, I plummet/Now the sky’s blackening, I know the mark’s high/Butterflies rip apart my stomach/Knowing that no matter what bars I come with/You’re gonna hark, gripe, and that’s a hard Vicodin to swallow,” he rapped. On its lead single, the Beyonce-featured “Walk On Water,” the Detroit emcee lamented setting the bar so high early in his career, that he was unsure that he could clear it again as a middle-aged veteran. Even with features from the likes of Beyonce, Ed Sheeran, and Alicia Keys, Revival disappeared from hip-hop fans’ collective consciousness like an Instagram Story. It was met with mixed reviews and a relatively lethargic commercial response. It should have been to make better music.” “ Eminem’s response to the criticism of his last album should not have been to lash out at every critic. Revival was a mix of the worst impulses from his worst work. Unfortunately, the Detroit rapper went back to that well one time too many for Revival, surrounding more navel-gazing pop ballads with 101-level political discourse and scatological humor. Dre, but were also all huge commercial hits. Em’s late-career singles “Not Afraid,” “Love The Way You Lie,” and “The Monster,” are more Dr. Instead of finding a new way to address the world that was changing around him, he responded by releasing Revival. The other aging emcee who had a turning point in 2017 was Eminem. Instead of becoming bitter, Joe Budden responded to the changing world around him by parlaying his charisma and insider’s perspective into becoming hip-hop’s most popular talking head on Complex’s Everyday Struggle, while still hosting his increasingly popular, self-titled podcast.
Even his Joe Budden TV YouTube channel and his early adoption of Twitter are examples of the many trends Budden set in hip-hop culture while others received the credit and accolades. The voyeuristically personal Mood Musik mixtape series would inspire fan-turned-nemesis Drake, among many others, to bare their innermost thoughts and demons in their music.
He served as a co-host of Hot 97’s morning show in 2004-foreshadowing his career as a podcaster. #JoeBuddenPodcast post shared by CCD of Spotify | EP at Revolt on at 6:16am PDTīesides creating content, he also had a knack for being ahead of the curve and forecasting trends.
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